Tell me if I’m wrong.
You have a great idea. Probably several.
You’re a PR pro, a comms expert, a business owner, a forward-thinker.
You also have an audience. A target market. A demographic.
People you need to connect with.
So, how do you do that?
My proven theory is: for anyone to care about you, they need to understand you.
To understand you - they need context.
Context makes content powerful. Not the other way around.
Otherwise anything you have to say - no matter how important it is to you - goes over their heads.
So how do you achieve that?
That’s where Middleman comes in.
Journalism is at the core of our business.
You’re not hiring a professional marketer, spin doctor, or publicist.
You’re collaborating with experienced broadcasters
- journalists, producers, camera operators, editors -
experts in visual, verbal and written articulation.
Together we’ll exploit the fundamentals of effective storytelling to cut through the BS.
Forget those generic products milled in the millennial content factory.
Stand out and speak directly to your crowd; your audience, your customers.
Be seen. Be heard. Be understood.
Cool title, eh? ‘Director’…
By trade - in the media world - I’m a senior broadcast journalist.
I have a reputation for thinking far outside the box; innovating the production and presentation of factual video content.
Over the past 12 years, I’ve worked in newsrooms and covered all kinds of stories across Australia and the world, primarily as a reporter (Seven Network Australia) and also as a freelance producer (ITV, SKY UK).
But now, I’m your conduit; your fixer, your doer — I’m the Middleman between you and your audience. Whoever that audience is.
Whether we’re creating a video, brainstorming news coverage, or figuring out what (not) to say on camera - the biggest asset I’ll lend you is my exceptionally adaptable news brain.
And now - with all that knowledge - I’m committed to helping you tell your story. Be in your own limelight. Enjoy your prime time.
Sincerely,
