It’s a gruelling gig.
Journalists can be ruthless.

But ask yourself - do you know why 95% of your pitches get deleted? 

Why Journalists scrap your emails without reading past the subject line?  

I do. 

Because I’ve been deleting them. 

[Sorry not sorry]

I can tell you why only 5% survive. 

I can tell you why only 1% gets broadcast or published. 

And I can get you in that 1% club.

MIDDLEMAN: AS THE NAME SUGGESTS

The conduit between your business, your stories, and newsrooms. The link between you and your target audience. I’m the one you go to when you want to make sure your story’s picked up and published.

I CAN TEACH YOU THE TRICKS
TO PUSH NEWSROOMS’ BUTTONS 

How, you ask? Well it’s simple, really. I’m a senior broadcast journalist who’s spent over a decade in newsrooms bridging the often canyon-like gap between your clients and my millions of viewers. And I’ve spent a lot of that time massaging media releases into stories journalists actually want to tell.

Benefits of working with Middleman?

The best advice at every stage of your media campaign, giving you the greatest possible chance of being picked up and published.

  • Give newsrooms absolutely everything they need – an engaging headline, a solid news hook, brilliant angles, great spokespeople, authentic case studies, excellent pictures and captivating vision.

  • Be relevant and know when to strike - delivering stories to the right newsrooms, during the right phase of the news cycle, avoiding being fobbed-off.

  • Learn what’s actually newsworthy - leveraging insider knowledge and learning practical skills in newscraft (the stuff journalists learn on the job).

  • Building relationships - have the rapport to fire off an email, pick up the phone and be greeted, not ghosted, by journalists, editors, executive producers and chiefs of staff.

NEWS FLASH: BUSINESSES AND JOURNALISTS HAVE SOMETHING IN COMMON

Guess what? They both want to tell great stories!

The problem is businesses don’t know what journalists want, and journalists don’t want to give businesses a free plug. 

There is a sweet spot in the middle, and I’m here to teach you that.

Middleman will get your pitches packaged up so they're guaranteed to get a run,
saving you time and money.

This is your chance to have an innovative, established and respected news junkie on your team. Someone who lives, breathes and excels in this space. 

If you work with Middleman:
I can guarantee my news colleagues won’t delete your emails.
Soon they’ll start calling you for stories. 
You’ll join the 1% club.